Incorporating personas into conversational AI models is crucial for achieving authentic and engaging interactions. However, the cultural diversity and adaptability of existing persona datasets is often overlooked, reducing their efficacy in building culturally aware AI systems. To address this issue, we propose a two-step pipeline for generating culture-specific personas and introduce KoPersona, a dataset comprising 200,000 personas designed to capture Korean cultural values, behaviors, and social nuances. A comprehensive evaluation through various metrics validates the quality of KoPersona and its relevance to Korean culture. This work not only contributes to persona-based research, but also establishes a scalable approach for creating culturally relevant personas adaptable to various languages and cultural contexts.

Large language models have exhibited significant enhancements in performance across various tasks. However, the complexity of their evaluation increases as these models generate more fluent and coherent content. Current multilingual benchmarks often use translated English versions, which may incorporate Western cultural biases that do not accurately assess other languages and cultures. To address this research gap, we introduce KULTURE Bench, an evaluation framework specifically designed for Korean culture that features datasets of cultural news, idioms, and poetry. It is designed to assess language models' cultural comprehension and reasoning capabilities at the word, sentence, and paragraph levels. Using the KULTURE Bench, we assessed the capabilities of models trained with different language corpora and analyzed the results comprehensively. The results show that there is still significant room for improvement in the models' understanding of texts related to the deeper aspects of Korean culture.

To create culturally inclusive vision-language models (VLMs), the foremost requirement is developing a test benchmark that can diagnose the models' ability to respond to questions reflecting cultural elements. This paper addresses the necessity for such benchmarks, noting that existing research has relied on human annotators' manual efforts, which impedes diversity and efficiency. We propose a semi-automated pipeline for constructing cultural VLM benchmarks to enhance diversity and efficiency. This pipeline leverages human-VLM collaboration, where VLMs generate questions based on guidelines, human-annotated examples, and image-wise relevant knowledge, which are then reviewed by native speakers for quality and cultural relevance. The effectiveness of our adaptable pipeline is demonstrated through a specific application: creating a dataset tailored to Korean culture, dubbed K-Viscuit. The resulting benchmark features two types of questions: Type 1 questions measure visual recognition abilities, while Type 2 assess fine-grained visual reasoning skills. This ensures a thorough diagnosis of VLM models across various aspects. Our evaluation using K-Viscuit revealed that open-source models notably lag behind proprietary models in understanding Korean culture, highlighting areas for improvement. We provided diverse analyses of VLM performance across different cultural aspects. Besides, we explored the potential of incorporating external knowledge retrieval to enhance the generation process, suggesting future directions for improving cultural interpretation ability of VLMs. Our dataset and code will be made publicly available.

The BBQ (Bias Benchmark for Question Answering) dataset enables the evaluation of the social biases that language models (LMs) exhibit in downstream tasks. However, it is challenging to adapt BBQ to languages other than English as social biases are culturally dependent. In this paper, we devise a process to construct a non-English bias benchmark dataset by leveraging the English BBQ dataset in a culturally adaptive way and present the KoBBQ dataset for evaluating biases in Question Answering (QA) tasks in Korean. We identify samples from BBQ into three classes: Simply-Translated (can be used directly after cultural translation), Target-Modified (requires localization in target groups), and Sample-Removed (does not fit Korean culture). We further enhance the cultural relevance to Korean culture by adding four new categories of bias specific to Korean culture and newly creating samples based on Korean literature. KoBBQ consists of 246 templates and 4,740 samples across 12 categories of social bias. Using KoBBQ, we measure the accuracy and bias scores of several state-of-the-art multilingual LMs. We demonstrate the differences in the bias of LMs in Korean and English, clarifying the need for hand-crafted data considering cultural differences.